Tesco and O2 have just announced a deal for a new Irish mobile service in 2007 — Tesco Mobile. The service will be a rebranded O2 Ireland service and will have an 089 prefix
That will be interesting I think but at the same time not real competition, only for 3Ireland and Vodafone. Not sure will it make a dent. It depends will they focus on pay as you go or bill pay customers?