We are all fairly used to seeing adverts when we open up Apps these days, but one popped up today that made me take notice. An ad for a European Parliament Candidate on a gay “dating” app. None other than Labour’s Phil Prendergast, who replaced Alan Kelly following his election to the Dáil, and is running for re-election in Ireland South.
Now for me Gay men aren’t normally the best at going out and voting, going by my friends. But then again, has anyone else really targeted them outside of the odd advert in a Pride brochure?
It will be interesting to see if it will make a difference. But strategically I think it done to far out from the election to make a difference.